Der Markt für CO2-Zertifikate ist immer noch ein bisschen wilder Westen, wo CO2-Ausgleichszertifikate von geringer und hoher Qualität als gleichwertig behandelt werden.

(WK-intern) – Der Mangel an Regulierung auf dem freiwilligen CO2-Markt hat zu einer starken Verbreitung von CO2-Gutschriften von geringer Qualität geführt, deren Kauf zu Reputationsschäden sowie Umwelt- und Sozialschäden führen kann.

Das Startup hold.earth hat sich dieser Problematik angenommen und sich auf die qualitativ hochwertige Credits-Akquisition konzentriert.

Unternehmen stehen zunehmend unter Druck, die von den Vereinten Nationen und anderen Interessengruppen festgelegten Netto-Null-Ziele zu verwirklichen. Einige Branchen wie die Luftfahrt werden streng überwacht und sind gesetzlich verpflichtet, ihre CO2-Emissionen auszugleichen. Da sich immer mehr Unternehmen verpflichten, Netto-Null zu erreichen, werden die Käufe von Emissionsgutschriften voraussichtlich sprunghaft ansteigen, wobei McKinsey schätzt, dass der Markt bis 2030 von einer aktuellen Bewertung von 1 Milliarde auf 50 Milliarden US-Dollar wachsen wird.

Darius Tamauskas, Mitbegründer und CEO von hold.earth, einem Unternehmen, das sich auf CO2-Kompensationen spezialisiert hat, die die Auswirkungen auf Mensch und Erde maximieren, erklärt, dass der Markt für Emissionszertifikate vor einer Reputationskrise stehen könnte, wenn die Qualität der CO2-Kompensationen nicht mehr berücksichtigt wird Ernsthaft.

High Quality Carbon Offsets — a Catalyst to Net-Zero

The lack of regulation in the voluntary carbon market has caused a proliferation of low-quality carbon credits, the purchase of which can lead to reputational damage as well as environmental and social harm. The startup hold.earth has set out to address this issue, focusing on high-quality credits acquisition.

Companies are increasingly under pressure to realize the net-zero goals set by the United Nations and other stakeholders. Some industries, such as aviation, are being closely monitored and are legally required to offset their carbon emissions. With more companies pledging to reach net-zero, carbon credit purchases are projected to soar with McKinsey estimating the market to grow from a current valuation of 1 billion to $50 billion by 2030.

Darius Tamauskas, co-founder and CEO of hold.earth, a company specializing in CO2 offsets that maximize impact for both humans and the planet, explains that the carbon credit market could face a reputational crisis if the quality of carbon offsets is not taken more seriously.

“It is a historical opportunity to direct the funds pledged by the industry leaders to meet net-zero targets in such a way that can actually make a long-term impact. Unfortunately, current market practices are highly unregulated when it comes to carbon credit quality evaluation,” he notes.

To get “high-quality” offsets — carbon projects need to be ethically sourced, certified, and meticulously reported on, ensuring they measure up to strict standards like those established by the UN’s Clean Development Mechanism. Such high-quality offsets can help generate sustainable value chains and positively impact future generations.

“The market is still a wild west with low-quality and high-quality carbon offset credits being viewed as having the same value while their environmental impact is completely different,” explains Tamauskas. ​​”What’s necessary for the market is transparency, regulation, and a more holistic process to establish the true value and impact of a green project, and accurately relate it to the offset credit issued by the certifying body.”

At the moment, there is no unified approach to carbon credit valuation. While some companies such as VERRA, Gold Standard, and CDM have established widely recognized certification practices, their pricing assessments of the same project could vary dramatically. Not to mention they act as gatekeepers with their high certification costs and long project approval time, which prevents smaller and higher-impact landholders from participating in the market.

hold.earth is aiming to remove the barriers to the carbon offsetting industry with a two-pronged approach: offering project owners a more efficient and accurate process of entry while providing companies the opportunity to collaborate directly with local projects. The latter often yields higher-quality carbon credits, and numerous co-benefits in alignment with the UN’s Sustainable Development Goals, such as community economic development, biodiversity protection, and gender equality.

“We hope to create an ecosystem that breeds trust and maximizes the value of offsetting. By ethically sourcing and developing high-quality carbon credits that provide numerous co-benefits, we want to enable companies to take part in making a real impact” adds Tamauskas.

Currently, hold.earth is actively pursuing initial offer requests from organizations seeking to develop partnerships with local projects in different geographies that create broad and sustainable social and environmental impact.

About hold.earth

hold.earth is a carbon offsetting hub that connects projects producing high-quality carbon credits with organizations looking to offset their CO2 emissions. Founded by blockchain entrepreneurs, financial as well as sustainability experts, hold.earth helps carbon offset buyers maximise their impact by supporting projects that provide valuable co-benefits in alignment with the United Nations’ Sustainable Development Goals. Learn more by visiting hold.earth

PR: hold.earth

Das Geschäft der Zukunft , die Verbraucherbelastung, Net-Zero, wächst gerade von 1 Milliarde auf 50 Milliarden / Foto: HB